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Popular Marketing Capstone Project Topics

1. Social media marketing

With the majority of the world’s population moving to the internet for entertainment and information, organizations have diversified their marketing avenues to tap into the digital market. Companies that initially made trends in this area now face competition for the limited clientele as more organizations adopt to social media marketing. This rising competition has seen businesses invent new methods of differentiating their marketing in the online space. The question for research, therefore, is what are the most innovative social media.

2. Composition of a dynamic marketing team

Marketing lies at the heart of a company. There is no better method of making a brand known than marketing it to potential customers. Marketing is best done when people work together. In other words, marketing teams make it easier to reach a bigger market segment. A team also ensures that people share ideas and to up with better methods of reaching out to clients. However, assembling a dynamic marketing team calls for the prudence of the concerned manager, like the human resource supervisor, to gather the prerequisite skills and competence for every team member. Therefore, it is interesting to find

3. Celebrity brand ambassadors

Popularity is the secret behind the success of every marketing strategy. To rapidly promote the popularity of certain brands, most companies opt for people with a reputation in society for brand ambassadorship. Famous social media figures have a huge following, and thus a brand promoted through their page will most likely attract a similarly large customer base. The fans for a particular celebrity also tend to consume a good or service recommended by their idol. The bottleneck in using a celebrity brand ambassador is cost. Expectedly, hiring a celebrity brand ambassador will cost a company more than a non-celebrity. Thus, it would interest a researcher to weigh the cost and benefits of hiring a celebrity brand promoter and determine the factors that drive companies towards this route.

4. Communication of a new brand in the market

Marketing executives are always faced with the intriguing question of how to penetrate a new market. Whether similar products exist in this market or not, making the initial strides in a market is not an easy task. A marketer has to contend with the principal hurdle of lack of familiarity. Despite this difficulty, there are numerous success stories of businesses that rapidly gained access to a new market. Therefore, such companies will form a suitable case for analysis with the aim of finding out the kind of strategy that these businesses adopt to achieve success in a new environment.

5. Customer satisfaction

At the heart of every business is the customer. This party determines the fluidity of the supply chain. Customers who purchase goods or services produced by a certain company are the ones that make the entire production process to move forward. Customer’s repeat purchase is a function of their satisfaction. A related concept, customer loyalty, stems from trust in a certain brand. In the field of marketing, researchers are concerned with the factors that determine customer satisfaction in a bid to generate strategies that businesses can employ towards this end.

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